A coalition for ‘small tourism’ in a marginal place: Configuring a geo-social position

This paper analyses a case of mobilisation for ‘small tourism’ where coalition actors in distant rural communities unite to cope with limited possibilities ways that are meaningful them. The theoretical bases the analysis resilience theory and concept geo-social position, latter which implies reorientation an ‘earthly’ commitment environment people live ‘down earth’ (Latour, 2018). study focuses on coastal hamlet Lildstrand, marginal place Northern Jutland, Denmark, whose permanent population fisheries decline. Since 2017, locals second-home owners have mobilised several parallel initiatives, including series development workshops other events, master plan Lildstrand 2030, plans extension national park, new small-scale tourist designs, mass-media presence, various lobbying development. It is citizen-driven tourism enthusiastic about seek slow modest activities, drawing resources belonging area its natural cultural heritage. Key findings include how engagements emerged from familiarity with, detailed descriptions of, local environment, managed come by uniting voluntary work across temporary residents as well committed developing location. Common commitments this relationship engagement common good. We suggest making should be understood configuration position central driving mobilisation. research illuminates general conditions peripheral regions. There need collect knowledge different types can used help address needs such areas.